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Insights to Ignite
Let us ignite your business potential with innovative strategies and expert guidance.


Moore Insights | Issue 06 | Improve Sales Pipeline Visibility and Forecast Accuracy Before Q1
An overview of the factors that make sales kickoffs more effective, including strategy alignment, interactive design, and follow-up practices that extend results beyond the event.
Danielle Moore Jarnot
Dec 23 min read


Moore Insights | Issue 04 | Sales Win Rate: The Quality Signal in Your Pipeline
A quick, actionable read for sales teams who need help separating signal from noise. If your pipeline is full but nothing’s moving, this one's for you.
Danielle Moore Jarnot
Oct 23 min read


Why Complexity Is Killing Your Sales Pipeline
When complexity takes over, deals don’t collapse all at once...they quietly lose momentum. B2B buyers now involve 6–10 stakeholders in the average purchase decision, and 77% describe their last deal as “complex or difficult.” For sales teams, that complexity isn’t abstract. It shows up in the sales pipeline as deals that look healthy on paper but quietly lose momentum. Activity continues with calls, proposals and follow-ups but progress stalls because the buying process itse
Danielle Moore Jarnot
Aug 293 min read


Moore Insights | Issue 03 | Sales Pipeline Velocity Tracking
A quick, actionable read for sales teams who need help separating signal from noise. If your pipeline is full but nothing’s moving, this one's for you.
Danielle Moore Jarnot
Aug 142 min read


The Silent Sales Pipeline Problem That’s Costing You Revenue
Sales leaders often focus on the deals they lose. The real revenue risk lives in the deals that linger without progress. This article explores the hidden pipeline issues that quietly undermine growth.
Danielle Moore Jarnot
Jun 13 min read


The CFO Approach to Sales
Closing deals isn’t the same as building a profitable business. This article reframes sales through a CFO’s lens, showing how forecast accuracy, cash flow discipline, deal structure, and incentive design determine whether revenue strengthens or quietly weakens the business.
Danielle Moore Jarnot
Mar 174 min read

🎧 Tune in for sales strategy that works:
How teams increased win rates by 36% with clear process, sharper messaging, and a more customer-centric approach.
Podcast: Unlocking Sales Excellence
00:00 / 08:34
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