This article examines what successful go-to-market strategies get right when selling data to the buy side by explicitly accounting for execution.

What the January Sales Pipeline Actually Measures

What the January Sales Pipeline Actually Measures

Banks are changing how they evaluate fintech partners. Compliance readiness is now influencing sales outcomes earlier than most teams realize.

A look inside how extended trading hours will reshape institutional workflows long before the market structure fully shifts. Institutional trading workflows are evolving. DTCC’s recent whitepaper, " The Shift to 24x5 Trading " outlines a multi-phase roadmap toward extended market hours in U.S. equities. This is not a live model today. It is a planned industry transition with clear milestones, early infrastructure changes already delivered and a targeted timeline of Q2 2026 pe

An overview of the factors that make sales kickoffs more effective, including strategy alignment, interactive design, and follow-up practices that extend results beyond the event.

Sales kickoffs create energy, but energy alone doesn’t move revenue. As teams head into 2026, the real challenge is turning SKOs into execution engines that drive pipeline clarity, accountability, and measurable results long after the event ends.

An overview of the factors that make sales kickoffs more effective, including strategy alignment, interactive design, and follow-up practices that extend results beyond the event.

A quick, actionable read for sales teams who need help separating signal from noise. If your pipeline is full but nothing’s moving, this one's for you.

When complexity takes over, deals don’t collapse all at once...they quietly lose momentum. B2B buyers now involve 6–10 stakeholders in the average purchase decision, and 77% describe their last deal as “complex or difficult.”  For sales teams, that complexity isn’t abstract. It shows up in the sales pipeline as deals that look healthy on paper but quietly lose momentum. Activity continues with calls, proposals and follow-ups but progress stalls because the buying process itse

A quick, actionable read for sales teams who need help separating signal from noise. If your pipeline is full but nothing’s moving, this one's for you.

A quick, actionable read for sales teams who need help separating signal from noise. If your pipeline is full but nothing’s moving, this one's for you.

Sales teams don’t lose deals because they lack effort. They lose because they lack clarity. This first issue of Moore Insights explores the signals hiding inside your sales process and why better visibility, not more activity, is the starting point for sustainable growth.

Sales leaders often focus on the deals they lose. The real revenue risk lives in the deals that linger without progress. This article explores the hidden pipeline issues that quietly undermine growth.

Closing deals isn’t the same as building a profitable business. This article reframes sales through a CFO’s lens, showing how forecast accuracy, cash flow discipline, deal structure, and incentive design determine whether revenue strengthens or quietly weakens the business.

As the year wraps up, it’s the perfect time for startup founders to reflect, plan, and align their teams for growth in 2025.

Growth stalls when sales strategy, execution, and focus fall out of alignment. This post introduces a practical sales strategy guide designed to help teams clarify priorities, strengthen execution, and build more predictable momentum.

Sales teams don’t struggle because they lack opportunity. They struggle because they try to pursue everything at once. This article explains why focus is a revenue lever and how data-driven prioritization helps teams concentrate effort where it actually converts.

When buyers change roles frequently, relationships don’t disappear but they do reset. This article explores how sales teams can adapt their approach to maintain continuity, trust, and momentum in an environment defined by constant role changes.

A strong one-pager doesn’t just inform, it guides the next step. This article focuses on how a clear, client-centric call to action helps buyers understand what to do next and why it matters, without adding friction or pressure.