Sales Kickoff (SKO)

A focused, strategy-aligned SKO that unifies your team, sharpens your message, and sets a clear path for commercial execution in the year ahead.

This is not a pep rally. It’s a launching pad tied directly to your business objectives.

Every SKO we design is grounded in your goals, customer realities, and the capabilities your team needs to perform all year.

What We Create

A Unified Commercial Story

Ensure strategy, goals, and execution are crystal clear from Day 1.

Updated Messaging for the Year Ahead

Clear, buyer-aligned messaging your team can use immediately in conversations, outreach, and presentations.

Working Sessions That Strengthen Execution

Hands-on exercises and practical guidance that elevate how teams engage buyers and progress opportunities.

Execution Support That Sticks

Guidance and tools designed to maintain clarity, momentum, and commercial discipline throughout the year.

What This Improves

Stronger Alignment Across the Organization
Teams leave with clarity on priorities, expectations, and how their work connects to commercial goals.
More Effective Buyer Engagement
Unified messaging and practical working sessions help teams communicate value with more relevance and clarity, improving early-stage conversations and deal momentum.
Faster, More Disciplined Deal Progression
Teams start the year knowing what moves opportunities forward and how to maintain tighter deal hygiene from the first meeting onward, reducing stall points and improving pipeline quality.
Higher Goal Attainment Across the Year
Clear direction, better messaging, and consistent execution give teams a stronger foundation for achieving annual targets.

“Teams perform better when they understand the story behind their targets, not just the number.” (Moore Consulting Sales Strategy Guide)

“Companies that run a structured, strategic SKO see a 12% increase in annual quota attainment.” (Gartner)

Planning your SKO?

Let’s design a kickoff that aligns your team to business objectives and sets the foundation for stronger execution in the year ahead.

Book a Call

About Danielle Moore Jarnot
Founder & CEO at Moore Consulting

Danielle is a sales strategy consultant and former institutional sales trader with deep expertise in financial services. Her specialty? Helping founders and sales leaders build scalable, high-performing sales engines that drive consistent revenue growth.

She has worked with fintechs, tech companies, and data providers selling into financial services to sharpen forecasts, strengthen pipelines, and accelerate deal velocity — replacing guesswork with a proven, repeatable framework.

You can follow Danielle and Moore Consulting on LinkedIn or Instagram @daniellemoorejarnot and @mooreconsultingllc.

For questions, contact: danielle@mooreconsultingllc.net